Think of knowledge and science as having an underground scene and a public scene — like in rap or street culture.
Just like in hip-hop, all the good stuff starts in the streets. When you get rusty, you go work at a university. That’s the moment you've already lost it. All the real players operate in the streets, and they only play for one thing: new knowledge.
What is new knowledge?
It's something you discover that nobody else knows. Nobody cares if you find some new tiny particle — that’s not considered truly new. Something new is like discovering gravity: something that has always been out there, just not noticed yet.
Consciousness, for instance — something that has already been “solved” by multiple people — has been solved again. And this time, it comes with a very clear answer. You could explain it in one sentence.